Visual stories
builtwith
intent.
Toronto-based designer and illustrator creating editorial, campaign, and visual identity work for culture-led stories. When a project needs to actually run, I build it too.
Editorial & Visual Direction
Image-led projects where art direction, campaign mood, and visual voice do most of the storytelling.
Light & Form
opens quiet on purpose — light before noiseSpecial Editions
two eras on one spread: range without shoutingKarina
no client, no brief — just taste, which is riskierToronto in Bloom
sequenced for the scroll, not the single frameDesign Systems & Product
Systems, flows, interaction logic, and interface decisions across games, mobile apps, and wearable prototypes.
Chronicles of Elysium
worldbuilding is systems thinking in costumeTend
the interface is the habitCoffee Nearby
a watch-sized screen did the art directionInteractive Concepts
Live, self-contained prototypes you can open and use right now — each built end-to-end to explore an idea directly in the browser.
these two open as live, working prototypes — click in and use themWayfarer
not a mockup — a working platform. open itHana
the most honest brief: teaching myselfJack
Mao
I am a Toronto-based designer and illustrator working across editorial design, campaign concepts, illustration, and visual storytelling — and when a project calls for it, I build the interactive side myself, designing and shipping it as working software. My Creative Industries background at Toronto Metropolitan University gives me a mix of design craft, business context, and cultural strategy.
I am open to designer, visual designer, and product design roles in studio or in-house teams — especially where concept, image-making, and the ability to take an idea all the way to a working interface all matter.
Available for work
A reference for bringing personality into functional design without losing clarity.
A reference for building cohesive visual systems from one strong idea.
A reference for warmth, directness, and committing fully to a personal visual voice.
A reference for treating design and engineering as one craft — shipping ideas end to end.
Got a project in mind?
I'm always open to new opportunities, collaborations, and interesting ideas. Drop me a line and let's create something together.